Fashion Marketing and Business, BA (Hons)

Course summary

OVERVIEW BA (Hons) Fashion Marketing and Business at Norwich University of the Arts (Norwich) is designed for aspiring fashion entrepreneurs and leaders who want to push the global fashion industry forward through creative innovation and new business models. It offers you the opportunity to study a fashion business degree in the inspiring creative surroundings of an independent specialist arts, design, architecture and media institution. The course provides a unique insight into the commercial fundamentals, marketing strategies and core brand development techniques that are used to run the fashion industry today. Our course promotes a culture of innovation, identifying opportunities and presenting big ideas. Throughout the course you will create dynamic marketing campaigns, retail concepts, buying proposals and business plans that will allow you fully understand, create and operate within successful fashion businesses. KEY FEATURES

• Share the first-year curriculum with BA (Hons) Fashion Communication and Promotion, allowing you to study shared core fashion fundamentals including fashion history, contextual awareness, branding, marketing, industry awareness and effective communication techniques

• Build your knowledge of fashion marketing and contextual awareness, developing skills that are sought after by employers. Key areas of study include fashion retail and visual merchandising, buying and merchandising, business models and planning, corporate responsibility and law, and international fashion strategy

• Be introduced to new theories and knowledge through lectures and taught workshops, allowing you to explore new concepts and deepen your industry understanding and skills

• Small group seminars and individual tutorials will provide you with opportunity to share, gain feedback on and progress your work

• Further your studies through independent learning alongside your timetabled sessions

YOUR FUTURE The course encourages work-related learning and work placements. Dedicated employability workshops covering networking, personal brand building CV and cover letter writing will assist you in seeking out appropriate opportunities within the industry. Through engagement with industry guests, the Ideas Factory and bespoke workshops graduates will go on to be the fashion CEOs, strategists, marketing directors and innovation leaders of the future. OUR STUDENTS’ WORKExplore our online Graduate Showcase – celebrating the very best Norwich University of the Arts graduate work. Scroll each reel to explore at nuagradshowcase.com

Modules

You can find more information about the content of the BA (Hons) Fashion Marketing and Business course at https://norwichuni.ac.uk/ba-hons-fashion-marketing-and-business/

Assessment method

The University assesses you through the coursework you produce as you complete each unit. Each unit will require you to present a portfolio of work which may include finished pieces of work, written work, your research, and a reflective journal which allows you to evaluate your learning and highlight your strengths and areas for further development. You can find out more information about our assessment methods at https://norwichuni.ac.uk/ba-hons-fashion-marketing-and-business/#assessment

---

You can find more information about the content of the BA (Hons) Fashion Marketing and Business course at https://norwichuni.ac.uk/ba-hons-fashion-marketing-and-business/