Business (Digital Marketing & Communication ), Bachelor

Broad foundations, focused expertiseIn the modern business world, it’s not enough to be a jack of all trades; you must also master at least one. Our Bachelor of Business gives you that career edge, complementing a foundation of broad commercial awareness with focused expertise in management, international business or digital marketing and communications.What will you do?Emphasising strategic thinking, innovation and flexibility, the degree prepares you to play a leading role in supporting, growing and transforming sustainable enterprises through your chosen area of specialisation.You will build broad knowledge of contemporary global business issues; explore business lifecycles, data analysis, cultural diversity and the entrepreneurial mindset; then focus your career direction through a major or double major. Options include:

• Management
• International Business
• Digital Marketing and Communications
• or any two of these.

You’ll also have the opportunity to hone your abilities through a real-world capstone experience. This could be an internship; industry project; participation in the Australian eChallenge or Tech eChallenge; or approved Business School study tour.You will emerge ready to research and analyse diverse business problems, develop powerful, evidence-based solutions, and promote ethical, sustainable business through innovation and clearly articulated strategic thinking.Where could it take you?Wherever your specialisation and industry interests meet. You could take on an important coordination role in a growing biotech company. You might help a local agrifood operation establish itself overseas. Perhaps you’ll digitally market a cross-border street-art cooperative’s services to cities all over the world.
Direct access to industry leaders and paid internship opportunities: The Academy by Deloitte
This degree gives you the opportunity to be part of our new The Academy by Deloitte. You’ll be part of a supportive student cohort that learns from one another and industry leaders. Formal and informal experiences will allow you to build relationships within the Deloitte network.

• AACSB accredited
• Australia's #1 University for entrepreneurship education^
• ISO 9001 Certification

^{^}Accreditation Council for Entrepreneurial and Engaged Universities, 2017