Media (Social Media and Digital Promotion), Bachelor

Make an impact with a media degree
Media professionals are analysers, creators and communicators. They understand people, technology and popular culture. They use words, images and sounds to tell stories and influence audiences.

Learn to create impactful media content for any career context. Whether you want to work in journalism, entertainment, gaming, social media, marketing, design, public relations, photography, or film, you will discover how to produce highly effective, well informed media for a wide range of fields, audiences and platforms so you can make an impact in your career, and society.
What will you do? Our Bachelor of Media offers nine different specialisations. These specialisations give you a chance to:

• understand the media industry and the issues shaping it
• analyse changing media technologies and audience trends
• gain real-world experience with established and emerging media industries
• create engaging content to entertain, inform and educate audiences
• learn how to communicate and produce media for a range of contexts
• design digital entertainment experiences
• create captivating and immersive stories

Where could it take you? Our graduates go on to all sorts of exciting careers across a range of media platforms. Whether you want to work in television, on radio, in film, gaming, news media, entertainment, communication and promotional industries, or using internet and social media technology in a range of sectors, you will develop an exciting and adaptable skillset with a Bachelor of Media.We offer unique specialisations in:Social Media and Digital Promotion (SATAC code 354021)
Immersive Media (SATAC code 354011)
Visual Design (SATAC code 354041)
Story Production (SATAC code 354031)
Digital Humanities (SATAC code 354531)
Educational Media (SATAC code 354471)
Journalism (SATAC code 334131)
Marketing (SATAC code 334121)
Film Studies (SATAC code 354001)

See more about these specialisations in the Degree Structure section.

Please note: This degree program contains some courses with practical elements where on-campus attendance is required.  If you are student in this program and unable to attend campus, please contact the Faculty of Arts, Business, Law and Economics for enrolment advice.

• Choose from 9 specialisations for a diverse and creative career path
• SA's widest range of media industry internships
• Learn from industry experts