Business and Marketing Management, BA (Hons)

Course summary

Experience a field that now, more than ever, impacts upon everyone’s lives. Gain the specialist skills and knowledge to prepare yourself for an exciting career in marketing. Graduate ready for the industry with this professionally accredited course.BA (Hons) Business and Marketing Management forms part of our suite of business courses. Compared to the core Business and Management course, it has a greater focus on skills and knowledge related to marketing, including marketing management, planning and strategy, marketing communications, consumer behaviour and internet marketing. The course is accredited by the Chartered Institute of Marketing (CIM) and gives you exemption from its first two levels of study and certain modules at the Professional Diploma level. This programme allows for a focus on current trends in business and marketing. The course focuses on professional and personal development from a range of perspectives addressing elements of ethical, sustainable, responsible and digital business practices. In addition, experiential learning elements throughout the programme will be shaped by industry and learning will be enhanced through the digital and technological approaches. The course has a range of employability modules across all years which help you strengthen the six key attributes of being capable, enquiring, creative, enterprising, ethical and global in outlook.

Essential Study and Employment Skills Introduction to Marketing Introduction to HRM and Talent Development Introduction to Accounting and Finance Introduction to Managing and Leading People Introduction to Business Operations and Services Personal and Professional Development Quality Management for Organisational Excellence Business ESR Digital Marketing Marketing Management and Metrics Integrated Marketing Communications Work placement (optional) Developing the Reflexive Practitioner Strategic Marketing Psychology of Consumers in a Digital Age Critical and Emerging Themes in Marketing Branding and Reputation Management Marketing Research in Practice