Business and Marketing Management (Top-Up), BA (Hons)

Course summary

Build on your existing knowledge. Prepare for roles in marketing management, marketing analysis and marketing communications. Graduate and embark on a rewarding career. Join our well-established undergraduate course at Stage 3 (final year) and top-up your existing qualification to a full degree in just one year of study.BA (Hons) Business and Marketing Management forms part of our suite of business courses. Compared to the core Business Management course, it has a greater focus on skills and knowledge related to marketing. Modules studied include marketing strategy, strategic integrated marketing communications, consumer psychology, managing projects, strategic management and e-marketing strategy.

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