International Tourism Management, BA (Hons)

Course summary

This course is accredited by the University of WarwickOVERVIEWBy embarking upon a career in tourism, you can be part of an industry that has become a global phenomenon over the last 70 years. Many economies and businesses now rely on their ability to attract visitors, and international providers need to keep reinventing themselves in order to stay ahead of the curve in this evolving, uncertain and competitive environment.Whether you want to work in areas ranging from tour operations and destination management organisations to attractions and events organisations, or even set up your own business, our International Tourism Management degree course at University College Birmingham will equip you with the vital industry skills and attributes to realise your career aspirations. Studying at a recognised Institute of Travel and Tourism (ITT) Centre of Excellence, you will learn how to analyse tourism trends and undertake industry projects in order to devise innovative, creative strategies to compete in the marketplace.One of the major benefits of our four-year BA (Hons) International Tourism Management course is a 48-week paid work placement, giving you a significant and distinctive advantage in a competitive job market when you graduate. You will also go on a variety of residential visits both in the UK and abroad, while our range of optional modules will enable you to specialise your studies to match your interests and career aims.WHY CHOOSE THIS COURSE?

• Work placement – Boost your career prospects and first-hand experience of the industry with a paid 48-week placement, during which you won’t incur any tuition fees

• Residential visits – Take on tourism projects in the UK and overseas, with essential trip costs covered by the University – past destinations have ranged from Amsterdam, Barcelona and Prague to New York, Toronto, Cyprus and The Gambia

• Specialise your studies – Gain expertise in a field related to your career aims through optional modules such as Attraction Management or Smart Tourism and Aviation

• Industry approved – Study at an ITT Centre of Excellence and work on live and simulated industry projects in association with our professional networks

FACILITIESStudents on our tourism courses have access to outstanding simulation facilities in our Aviation and Tourism Suite, featuring a state-of-the-art mock plane cabin as well as check-in areas, a working security gate and Galileo GDS system for training students.ACCREDITATIONS AND PARTNERSHIPSUniversity College Birmingham is a recognised Institute of Travel and Tourism Centre of Excellence.PLACEMENTSOur course features a 48-week paid placement, during which you will not incur any tuition fees. Opportunities are available in the UK and overseas. (There is also the option to study the course without a placement.)Employers we have worked with include Caro Hotel (Spain), Lisbon Bike Tour and Outdoors (Portugal), Coeur Des Montagnes (France), Brussels Marriott Hotel Grand Place (Brussels), Hilton Birmingham Metropole (Birmingham), Cherry Hills Country Club (USA), and Hotel Alhambra Palace (Grenada, Spain).CAREERS AND PROGRESSIONExamples of careers you could pursue following this course:

• Tour manager

• Tourism officer

• Project manager

• Product manager

• Marketing executive

• Digital marketer

You could also progress onto one of our postgraduate courses at University College Birmingham.

• Please refer to our website www.ucb.ac.uk for the latest updates to this course

Modules

YEAR 1

• Digital Tourism

• Successful Tourism Destinations

• Dynamic Tourism Environment

• Employability and Professional Development

YEAR 2

• Tourism Operations and Innovation

• Sustainable Tourism Practices

• Industry Live Project

Plus one option from:

• Revenue and Performance Management

• Attraction Management

• Aviation Management

YEAR 3Work Placement (optional)YEAR 3/4

• Tourism Trends and Futures

• Strategic Change Management

• Independent Research Project

Plus one option from:

• Crisis Communications Management

• Visitor Experience Management

- Smart Tourism and Aviation

Assessment method

Note: Indicative information only. Actual timetables and assessment regimes will be issued at your induction. Please be aware that methods of delivery for this course may be altered due to the ongoing Covid-19 pandemic – for the most up-to-date information, please refer to our website: www.ucb.ac.ukASSESSMENTEstimated breakdown of assessment for this degree course:

• Coursework – 48%

• Practical assessment – 52%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Travel and Tourism, Institute of

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YEAR 1

• Digital Tourism

• Successful Tourism Destinations

• Dynamic Tourism Environment

• Employability and Professional Development

YEAR 2

• Tourism Operations and Innovation

• Sustainable Tourism Practices

• Industry Live Project

Plus one option from:

• Revenue and Performance Management

• Attraction Management

• Aviation Management

YEAR 3 Work Placement (optional) YEAR 3/4

• Tourism Trends and Futures

• Strategic Change Management

• Independent Research Project

Plus one option from:

• Crisis Communications Management

• Visitor Experience Management

- Smart Tourism and Aviation