Product Design, BA (Hons)

Course summary

The BA (Hons) Product Design degree at the University of Lincoln has been developed with people’s needs at the fore, concentrating on the generation, delivery and communication of ideas that challenge conventional thinking and open up new markets. Students will be provided with the opportunity to become highly skilled, creative designers and shrewd product developers, with an understanding of target markets and consumer experiences, and an appreciation of how to design an object that will sell. With strong ties to the design industry, collaboration with agencies, placement opportunities and support to launch a business, this course aims to prepare students for a career as a successful product designer. From a theoretical perspective, students have the opportunity to study trends, brands, cultures and ethics, as well as creative approaches to design.

In the first year, students have the opportunity to develop a thorough understanding of product design based on technical skills acquisition — from nurturing an idea to following a client brief and producing prototypes in 3D form. Design development practice continues in the second year, covering topics such as sensory design and visual language. In the final year of the degree, there are both live and independent projects alongside a dissertation on a design topic of the students choice. Students are expected to exhibit work in an end of year show, largely within the School itself and at a industry event, which is attended by members of the design and production industry and the general public.